Many cigar enthusiasts proudly say their humidor is at 70% humidity. But humidity alone tells only half the story. Without knowing the temperature, that number is almost meaningless. Understanding the relationship between heat and moisture is one of the biggest steps toward storing cigars properly.

When someone sees a luxury cigar priced at $50, $100, or even several hundred dollars, the first question is usually simple: "How can tobacco cost that much?" The answer is that you're not buying tobacco. At least not only tobacco.

Ask ten cigar smokers about ideal humidity and you'll get ten different answers. Some swear by 72%. Others refuse to go above 65%. The debate has lasted for decades. The surprising truth? Both sides may be right—depending on what they're trying to achieve.

A great cigar can taste average if stored poorly. Here’s why your humidor makes all the difference.